Insight into choice

Product developer and marketer can gain much needed insight into customer behavior by diving into the question as to how people make choices and how choices influence their happiness. Watch the following videos on the current thinking on choices.

Video #1 - Malcolm Gladwell makes a larger argument about the nature of choice and happiness – Embracing the diversity of human being you will find a sure way to happiness. Move away from search for universals and search for variability.

Video #2 - Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. Her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Video #3 - Paradox of Choice - freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Video #4 - Dan Gilbert, author of Stumbling on Happiness, challenges the idea that we’ll be miserable if we don’t get what we want. Our "psychological immune system" lets us feel truly happy even when things don’t go as planned.

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NYC new Congestion Pricing or Fees or Tax depending on which side of the fence you are on <<< Global Warming

Read on PhysOrg.com The most controversial idea in the plan ( NYC Plan 2030 ), from the mayor's Office of Long-term Planning and Sustainability , is a proposal to charge motorists for driving into Manhattan below 86th Street on weekdays from 6 a.m. to 6 p.m. Trucks would be charged $21 a day and cars would be charged $8, on top of the city's already expensive parking. It is similar to a system that London (Congestion Charge) has used since 2003, and officials there say it has significantly reduced congestion. The scheme applauded by environmentalists and alternative transportation groups , but is politically tricky for New York City because it would have to be enacted by the state Legislature , and many lawmakers from outer boroughs and the suburbs may not support it. Read Full speech hear -- Click here

Cool new IM and more -- MEEBO

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Refrigerator engery saving strategy - New York Times

Q. Do refrigerators use more energy when filled with food? A. Not once the food gets cold. Government and commercial experts agree that the cooling section should be kept full, with enough room for some cool air to circulate for even cooling, and that the freezer compartment should be tightly packed, so the frozen foods can keep one another cold. If there is not enough food to fill the freezer, many suggest putting in more ice trays or some containers of water. Frozen food in a fully packed freezer will survive a power failure for quite a while if the door is kept shut. Some extra water containers in the cooling section will also minimize the amount of inrushing warm air that has to be cooled when the door opens and shuts. There are other ways to keep your refrigerator’s condenser from working overtime. It is permissible to let hot food cool somewhat before refrigerating it, as long as the cooling period is not long enough to permit bacterial growth. Never use warm or hot water t...

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