Tuesday, July 27, 2010

Insight into choice

Product developer and marketer can gain much needed insight into customer behavior by diving into the question as to how people make choices and how choices influence their happiness. Watch the following videos on the current thinking on choices.  
Video #1 - Malcolm Gladwell makes a larger argument about the nature of choice and happiness – Embracing the diversity of human being you will find a sure way to happiness. Move away from search for universals and search for variability.

Video #2 - Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. Her groundbreaking research that has uncovered some surprising attitudes about our decisions.

Video #3 - Paradox of Choice - freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Video #4 - Dan Gilbert, author of Stumbling on Happiness, challenges the idea that we’ll be miserable if we don’t get what we want. Our "psychological immune system" lets us feel truly happy even when things don’t go as planned.

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