The deal is, ebook competitors can come up with platforms which slice bread and take you out dancing. It won't matter. Amazon has become the iTunes of the electronic book world, and its competitors are destined to fates comparable to those of the iPod's mp3-player alternatives. Namely, miniscule market shares.
The company hopes to carve out a niche with its touch-based interface.As with both the Kindle and the Sony Reader, Plastic Logic's display is built using E-ink: black and white microcapsules are suspended in a liquid and controlled using an electric charge. When a charge is applied, the microcapsules assume their position and form black text on a white background. However, in Plastic Logic's reader, the E-ink is deposited on a lightweight plastic backplane instead of on a glass backplane. Plastic Logic says that the plastic backplane allows for a larger reading area without adding more weight or bulk, and this makes the device more robust.
Plastic Logic hopes to further distinguish its reader from Amazon's Kindle and the Sony Reader by targeting those who read business documents created using Microsoft Office and Adobe Acrobat, as well as image files and standard e-reader files. The goal is to eliminate "the huge stack of papers that people take with them when they travel," says Glass. Many people need to sort through thousands of documents quickly, he adds, and want to mark them up by circling or underlining items or by adding notes.
What's the next holy grail for e-reader "Color Display"